Amazon Studios has appointed Nigerian, Wangi Mba-Uzoukwu, who is former Regional Director, M-Net West Africa’s, as its first-ever Principal Head of Content Acquisition in Africa. Wangi Mba-Uzoukwu will oversee content acquisition for Prime Video in Sub-Saharan Africa.

Confirming her appointment, Mba-Uzoukwu shared an announcement via Instagram @wangistar detailing some of her immediate duties in the role.

Wangi Mba-Uzoukwu

The announcement confirms that the celebrated content strategist will define and execute the content strategy for Prime Video in Sub-Saharan Africa, oversee content licensing/commissioning, selection for US and local film and television as well as build the content acquisition pipeline for local and US/Hollywood content across languages.

Wangi joined M-Net in 2012 as a Regional Manager and has since achieved a number of successes including being the brains behind the Africa Magic indigenous channel ‘Africa Magic Igbo’. She also played a pioneering role in the establishment of the Africa Magic Viewers’ Choice Awards (AMVCA).,

Amazon’s new move is reportedly in line with plans to begin content acquisition in Sub-Saharan Africa. Prior to the latest announcement, Amazon made a move into Nigeria’s film industry in March 2021 with the release of ‘Coming to 2 America’ in cinemas

Wangi Mba-Uzoukwu was appointed as Regional Director of M-Net West Africa in 2014 with a mandate to develop and showcase world-class African entertainment content through the Africa Magic channels.

Wangi Mba-Uzoukwu

 She also manages the local language channels – Africa Magic Hausa, Africa Magic Yoruba, and Africa Magic Igbo.

Mba-Uzoukwu joined pay-TV broadcaster M-Net Africa in 2012 as its West African Regional Manager, in charge of strategic planning, marketing, and operations.

She pioneered the launch of Africa Magic Igbo and the Africa Magic Viewers Choice Awards, driven by her passion for the television and film industry.

Amazon.com, Inc. is an American multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, alongside Google, Apple, Microsoft, and Facebook. It is owned by Jeff Bezos who started the company in 1994 by selling books, with a revenue of 113.1 billion  USD.

Story: Hilda Katu


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